When brands start thinking about international expansion, there’s a moment where the excitement kicks in. New markets, new retailers, new customers discovering the product for the first time. And then someone says the words that make experienced distributors quietly nervous: “Let’s launch everywhere.” Supermarkets, pharmacies, convenience stores, service stations, specialty retailers — the whole lot. Day one. Full throttle. It sounds ambitious. It looks impressive on a PowerP

For brands looking to enter the country, understanding wholesale distribution in New Zealand is critical. The way products move from manufacturer to shelf is shaped by a unique retail structure, strong supply chains, and a grocery sector that is far more concentrated than most global markets.

Benchmark Foods Colombia Partners with Indofood to Bring Indomie Noodles to Colombia

At Benchmark Foods, we work with brands from all over the world that are looking to grow in new markets. Some are well-established global names. Others are founder-led brands that started in a garage, a tiny kitchen, or somewhere between late-night product tweaks and early-morning supplier calls. But here’s something we’ve learned after years in wholesale distribution: There is no universal playbook for launching a brand.

Big news for snack lovers — Olly’s Pretzels  have officially launched in New Zealand and are now available at FreshChoice supermarkets nationwide. If you haven’t tried them yet, here’s what you need to know. The thinnest and tastiest pretzels in the game Olly’s aren’t your average pretzels. They’re super thin, ultra crispy, and seriously flavour-packed  — designed to bring some energy back into what’s traditionally been a pretty sleepy category. Every bite delivers: A lighter