Why We Exist
Benchmark International exists to connect great brands with consumers across the globe.
We bridge markets, cultures, and opportunities so innovative products can find their way into everyday life. Food is not just a commodity — it reflects culture, health, and connection — and we take seriously our role in delivering products that genuinely serve people.
We aim to create a place where people can find meaning and purpose through their work — work that challenges them, develops character, builds resilience, and supports genuine personal growth. We believe that when people are trusted, stretched, and supported, they do their best work and contribute to something larger than themselves.
Guiding Principles
How We Build the Business
We focus on essential work that creates real value.
Growth is a result of doing meaningful work well, not an objective in isolation. We are patient, disciplined, and deliberate in how we scale — from importing and distribution to manufacturing, contract production, and retail.
We think in decades, not quarters.
Our Standard for People
People are contributors, not resources.
We value ability, performance, and personal character. Titles matter less than contribution, and integrity matters more than speed. Our responsibility as leaders is to create an environment where people can do the best work of their lives.
Our Test
Every decision should withstand one simple question:
Does this serve the customer, strengthen trust, and build something we will be proud of long term?
If the answer is no, we rethink it.